Instagram and Snapchat are social networks used by thousands of people around the world. In its origins, the purpose of Instagram was to share and edit photos with added filters, while Snapchat was based on an ephemeral messaging system.
Contents
Snapchat vs Instagram
Currently, both applications are designed to share photos and videos, but the way to do it in them is different. In this article we will show you the main differences that exist between them.
Users registered on Snapchat and Instagram
Instagram is ideal for promotions and advertising since it has a greater number of registered users (which is summarized in a greater reach with less effort).
You can take the test: ask your friends if they have this social network and you will be surprised to see that almost all of your friends have an Instagram account but a low percentage of them have a Snapchat account.
[You may be interested: How to upload photos from your PC to Instagram ]
Interface and functionalities
Snapchat is an exclusive tool for sharing photos and live videos with our circle of friends. This allows you to create groups of chats between friends, as well as send private messages.
Instagram, on the other hand, is a tool where you can share even more, since we can make publications (photos, videos, GIFs) in our feed and there is also a stories section that is where we can share photos and videos live . In addition, Instagram has an available section called IG TV , where we can see longer videos.
Main functionalities of Instagram
You can use it from your computer
Despite the limitations, Instagram offers a web version of the application. With the web version of Instagram you can make comments, visit profiles, etc. but you can’t share photos. On the other hand, Snapchat does not have a web version, so if there are times of the day when you do not have access to your mobile but you do have access to a computer (and it is important for you to stay on the networks), then Instagram is the best option for you.
Instagram Live
One of the most effective ways to connect with your audience on this social network is live videos. These allow you to connect with your audience directly. If your business profile requires direct interactions with the public from time to time, Instagram Live can get you out of more than one trouble.
Pencils in the stories
Instagram allows you to further exploit your creativity by offering pencils to draw and edit your stories before sharing.
Unlike Snapchat, when you share content on Instagram you can add a description to it in which you can also include hashtags. Hashtags are effective for organizing content and reaching more people.
You can know the past of your followers
On Instagram, people have a profile where they can share photos. And unless they’ve deleted it, you can see all the photos and videos they’ve shared to date. Very different from this, on Snapchat, publications are ephemeral so people cannot view it later.
Tag people
On Instagram you can tag people and generate traffic between profiles thanks to the use of tags. This option is not available on Snapchat.
Instagram Shopping
Now it is possible to sell products through Instagram through Instagram shopping. Access here to learn how to activate your store.
Snapchat main features
Pioneers in communication
While Instagram lets you send voice memos and make video calls, Snapchat was the first to let you send voice messages, make calls, and video calls.
Loyalty award
You accumulate scores and trophies for the use of the application. These are not exchangeable, but they serve as a reward for the loyalty of users on the network.
Bitmoji
Bitmoji is an application that you can integrate with Snapchat which allows you to create a kind of avatar for your profile. This application offers you dozens of options for skin, eyes, clothing, etc. that you can use to create an avatar that is as similar as possible.
Screenshot Notice
Instagram used to advertise screenshots but recently decided to remove this. On Snapchat, if a user takes a screenshot of a public story, the person who shared it receives a notification.
Filters and more filters
Snapchat filters are famous for their augmented reality effect. As soon as you access the option to take a photo, you will find permanent and temporary filters. Depending on the location where you are, special filters may appear that characterize the area in which you are. Also, for special dates like July 4th or Thanksgiving, Snapchat always adds special filters to represent that holiday.
On the other hand, Instagram filters are regular filters such as black and white effects, sepia, and to which we are already used. It is possible that if you manage a dynamic and jovial personal brand the best tool for you is Snapchat. On the other hand, for product and image photos, Instagram is the best social network due to its large number of filters that you can also edit once selected.
Snapchat is the most complete application in terms of filters. This application has filters by location, altitude, temperature, time and even speed.
Privacy
When you share a post on Instagram, all the people who follow you can see it. Unlike Instagram, when you share a photo on Snapchat, people have only 10 seconds to view it before it is deleted.
On Instagram, you can regulate the people who follow you, but once you make a publication it is visible to all your followers.
As in Instagram, in Snapchat, you can send direct messages and photos which are also automatically deleted by the application.