Starting to generate content on a new social network is always a step that involves an extra point of work, leading many to look for shortcuts on how to grow on TikTok in 2022 . The advantage of this video social network is that it still allows its users to grow organically, something that has been lost over the years on other more veteran platforms such as Facebook, Twitter or Instagram.
There are several tips that allow a tiktoker to grow steadily , but the first step to success is to understand the application well. For this reason, it is advisable to familiarize yourself well with the platform before contributing our content. Seeing how other users perform and exploring the different options that we have at our disposal to create videos (functions, formats, etc.) will help us to be able to generate content in a more agile and accurate way.
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HOW TO START ON TIKTOK FROM SCRATCH
Those wondering how to start on TikTok from scratch can feel overwhelmed by not knowing where to start. In these cases, it should be noted that the key is to start, not to wait until the inspiration arrives that allows us to upload that perfect video. No matter how much love we put into a video, we never know how it will perform or how well it will be accepted by the audience, so the first key is to publish, publish and re-publish content .
Identifying a niche and directing our content to a specific audience will also be important. There is nothing worse than uploading a video of each theme, since that will confuse the platform when it comes to positioning your profile and your potential followers, since you don’t know what to expect from your account. Therefore, choosing the path to follow will be the second step that we will have to be very clear about. Analyzing the statistics of our account will not be useful in the first days -and even weeks-, so it is not convenient to obsess about it, but simply publish content efficiently.
HOW TO GO VIRAL ON TIKTOK
If you are wondering how to go viral on TikTok, it is convenient to be aware of the trends . In the ‘For you’ section, impactful videos will be shown that the algorithm detects may interest you, so take advantage of that source of inspiration. TikTok trends give you information on what is most consumed, so you can adapt your content to the currents of the platform itself. That and the proper use of hashtags can turn a video into a viral one of great proportions.
Another key to going viral is knowing what time of day is the most appropriate to post your content on TikTok . Some marketing studies have detected what the ideal hours are on the east coast of the USA, but in general in Spain the massive use of applications for recreational purposes takes place at the end of the school or work day, that is, between 6:00 p.m. and 11:00 p.m. In this period of time, it is likely that a video will have more impact and be more easily viralizable.
HOW TO INCREASE VIEWS ON TIKTOK
The first steps in a social network imply low exposure, so if we are interested in knowing how to increase views on TikTok, we will have to use some tool beyond the proper use of hashtags . In this case, looking for collaborations with other tiktokers can help us gain that extra visibility, as well as quoting them correctly if we have been inspired by one of their videos. Duets are another function of the app that can effectively gain us greater exposure and, therefore, a greater number of followers.
HOW TO GET LIKES ON TIKTOK
The war for likes is an inevitable factor of every platform, and many end up losing their way in their search for how to get likes on TikTok at all costs. Falling for the easy trick of buying followers or likes may seem like it helps in the short term, but they are fictitious figures that do not reflect your real impact on the platform, no matter how close they get you to the numbers of referents like Khaby Lame.
For this reason, it is advisable not to get carried away by these siren songs and publish videos following the previous advice. Uploading a tiktok in an hour with a large potential audience, with good hashtags , original content that adds value by itself or a successful collaboration make up a greater guarantee of getting legitimate likes .