Shein is one of the most popular online stores in recent years. Its large catalogue, the presence of sizes of all kinds and above all its cheap prices have caused a sensation among buyers from all over the world. But even though the store is already quite popular, there are still a few tidbits about Shein that not many people know about, and it is interesting to know what is behind its low prices.
If, in addition to buying the latest outfits, you want to know what’s behind your favorite store , we encourage you to read this article to get to know it a little better.
Who is the owner of Shein?
The owner of the popular fast fashion store is YangTian Xu, better known as Chris Xu . He is a businessman born in the United States but of Chinese origin, so he would decide to take a successful business to his country of origin.
Chris Xu is not given to giving interviews, so we don’t know much about him. What we do know is that Shein began as a project within a marketing campaign for the Nanjing Aodao company that ended up exceeding all expectations and becoming the empire we know today.
Where does the name Shein come from?
Many think that Shein is a word in Chinese that we do not understand in these parts. But the reality is that it is not. The project of an online store with affordable prices was born in 2008 under the name of SheInside. And later said name was contracted a little to be more commercial and easy to remember. Therefore, the name of the online store does not come from Chinese but from English.
Where are the Shein warehouses?
Shein’s headquarters are in the city of Nanjing, in eastern China. However, its general stores are located in Foshan, in Guangdong province, and also in the Asian giant, although today they are not the only ones.
And it is that Shein currently has a large number of stores distributed in different parts of Europe and the United States. So while most of the clothes we order still come from China, it’s also possible that the journey the clothes took to get to our house might be a little shorter.
Are there physical Shein stores?
Shein’s business model consists exclusively of online sales. Therefore, it is not possible to find physical stores of the brand anywhere in the world.
Yes, we can find pop-ups in some big cities, which allow us to buy Shein clothes in person for a few days. In Spain, we have found initiatives of this type in Madrid and Barcelona.
Why is Shein so cheap?
Part of the explanation for Shein’s low prices is precisely that they do not have physical stores , which means that the costs of maintaining the business are much lower.
But in addition, they choose to sell low-quality clothing, with much cheaper raw materials than that of more expensive brand garments. The idea is that if something you buy on Shein breaks down soon, you should have no problem buying new clothes.
Does Shein sell more than Inditex?
Shein and Inditex are currently in a great battle to see who sells more. Amancio Ortega’s brand continues to dominate the low-cost fashion market, but with less margin.
For example, in 2020 , the influence of the pandemic led many users to prefer online shopping to shopping malls. And at that time Shein surpassed Inditex in the number of sales achieved in a year.