TikTok is probably one of the most popular social networks among teenagers. And this has led many brands to wonder how to advertise on TikTok .
To obtain all the information about the possibilities of advertising on the social network, the first thing you should do is enter the TikTok for Business website . There you will find the form to register for TikTok Ads Manager, the ad manager for the popular youth social network. Later you will only have to follow the steps that are indicated to you from the platform to prepare the ads that you want the users of the platform to see. In a matter of minutes, your ads can be online.
In order for your ads to reach the type of audience you need, the platform will ask you to indicate the type of people you want to reach . You can choose, for example, the age of the users or the geographical location. It will also ask you to enter the objectives that your company has. Thus, you can decide if you prefer to improve the reach, awareness, traffic on your website or sales. You will also have to enter the amount of money that you are willing to pay, so that the advertising campaign does not go out of budget.
HOW MUCH DOES IT COST TO ADVERTISE ON TIKTOK
If you are considering advertising on the social network, you are probably wondering how much it costs to advertise on TikTok to know if it pays you or not.
The reality is that it is not a platform designed for small advertisers. The prices make it a tool more designed for large companies .
Así, para los usuarios que tengan acceso a la plataforma de publicidad de autoservicio de TikTok, los precios oscilan entre 500 dólares a nivel de campaña y 50 a nivel de grupo de anuncios. Luego hay otros formatos publicitarios pensados para compañías aún de mayor tamaño. De esta manera, una entrada de vídeo puede tener un precio de entre 25.000 y 30.000 dólares diarios si queremos hacer una campaña intensiva. También puedes crear un filtro propio de tu marca con un precio de entre 80.000 y 120.000 dólares, dependiendo de la complejidad del filtro. Y también puedes contratar acciones con influcencers con un precio de entre 600 y 1000 dólares.
Keep in mind that all these figures come from leaks. There is no fixed price table established by the social network in its ad service. But with these numbers we can get an idea of how much a campaign can cost us on the social network.
TIKTOK AD MANAGER
TikTok ads manager is the platform of the popular social network to manage our ads. If you are going to advertise on it, you will have to learn to take advantage of this tool.
In it you will be able to manage the different campaigns, adding all the data that we have mentioned before about the target audience or the budget that you are willing to spend. And also from there you can create and publish your ads. And it is that TikTok ads manager has several creative tools , such as filters, transitions and effects, with which you can make truly striking ads.
The steps you must follow when you enter this tool are the following:
- Select the objective of your ad
- Select your budget and your target audience
- Upload your video or photo, and add the creative tools you want
- Check your campaign settings
- Post the ad
Once you’ve done this, people who match the audience your campaign is targeting will start showing ads from your brand .