Instagram has become a huge showcase of publications. If you have a professional account and want to reach many more users, we show you how to promote content on Instagram in a few simple steps.
More than 1.2 billion users from all over the world connect to Instagram every month. These users spend an average of thirty minutes browsing and viewing content within the app. These huge figures make the social network also a good place to spread a brand or business.
If you have a professional or business account and want to reach a much larger audience, you should know how to promote content on Instagram . Although it is a paid action, it can be worth it to gain users who interact with your profile and give “Like” or leave comments.
To know how to promote content on Instagram, follow the steps below:
- Open Instagram from your professional or company profile.
- Enter your gallery of posts and find the one you want to promote.
- Under the image, click on the “Promote publication” button.
- Now select an objective among the three that the platform shows you.
- Then you need to define your audience. If you don’t have much idea, leave the “automatic” option by default so that it is the app itself that directs the content to an audience similar to yours.
- In the next section you must define the budget and the duration of the promotion.
- Finally, review your ad and set the payment method . Then click “Boost Post”.
HOW TO PROMOTE ON INSTAGRAM WITHOUT PAYING
We have shown you all the steps on how to promote content on Instagram previously. Due to a low budget, you may not be able to make any investment in paid promotion, so we tell you how to promote on Instagram without paying a single euro.
As is logical, promoting an unpaid publication on Instagram may not bring you as many followers, but your audience will surely grow, even if only minimally. To promote on Instagram without paying you have to create a professional profile. Then make the post you want to promote good and quality. Add hashtags on it so it reaches a lot more people. Also, tag your contacts in the app so they can share it.
The more your publication is shared and spread, the more interactions you will have and the more users you will reach to make your brand or business known.
HOW MUCH DOES IT COST TO PROMOTE ON INSTAGRAM
You already know the process to know how to promote content on Instagram, but an essential question is the cost of this promotion, so how much does it cost to promote on Instagram ? We explain everything you need to know about it.
The promotion of content on Instagram will depend on yourself and what you can invest, in addition to the scope of the number of users you want to reach. The promotion minimum is 1 euro for 1 day of promotion , which would make the publication reach between 140 and 380 users.
From there, you can raise the budget to a total of 1,000 euros in one day, which would make you reach between 140,000 and 380,000 users, according to the app. To reach between 1,000 and 26,000 users, you would have to invest about 7 euros for a day. The good thing is that you can play with the budget and the duration of the promotion to several days and when doing so, an estimation of the scope is shown.
WHY CAN’T I PROMOTE CONTENT ON INSTAGRAM?
The promotion of content on Instagram is not free from failures either. If you have gone to spread your publication, but you do not see the option, you will ask yourself: why can’t I promote a content on Instagram? Here are some causes of what may be happening.
You do not have a professional profile. Remember that in order to promote any type of publication and see the user reach statistics you will need to have a professional account. This type of account has no cost, you can convert it from the app’s configuration menu.
It may also happen that you are not the administrator of the Facebook page to which your professional Instagram account is connected. To resolve the issue, ask the Facebook Page admin to add you as an admin.