The professionalization in the use of social networks is increasingly evident, so it is highly recommended to know how to make your Twitter account professional .
In order to change our user profile into a professional Twitter account , when entering the application we will have to click on our avatar located in the upper left part of the screen to display the main menu. We scroll down a bit and we will find the option ‘Twitter for Professionals’.
When accessing it, we will see a screen in which the new function of the social network is announced, and we will have to click on ‘Accept and continue’. Then, we can choose from a wide variety of professional fields the one that best suits our daily activity, from Medicine and Health to Lawyer and Law Firms. Click on ‘Next’ once chosen and we will have to specify if it is a company or creator account (personal brand). These are the main steps for our profession to appear highlighted in our profile without using the Twitter bio .
If we want to refine a little more once our account has been changed to professional, we will also have other options at our disposal. We can choose topics to follow , something that we already specified in previous articles and that was already part of the Twitter functions, and further customize our profile (avatar, cover photo, etc.).
Keep in mind that not all Twitter accounts will be suitable for switching to a professional account . Those users who have violated the terms of use of the social network on more than one occasion will not have this possibility, as well as those people who use Twitter to have a parodic account, of fictional characters or pets, no matter how much these are a business in itself and attract millions of followers on other networks.
WHAT IS THE USE OF MAKING MY TWITTER ACCOUNT PROFESSIONAL
Many users already used their profile professionally and wonder what the use of making my Twitter account professional . Beyond that this was already the use that was given previously, it is convenient to make the most of each new Twitter function, as this will help to position our account more clearly and, therefore, to appear in the engines of search as a recommendation for users who are looking for the services we offer.
In the same way, Twitter is constantly changing and evolving , so the distinction of our profile as a professional will be the first step of new functions that will allow us to promote and position our content much better through advertisements and to be well positioned for news. You introduce the platform relating to e-commerce, one of the next steps in the new strategy.
The efforts of Twitter to get to the day after having fallen behind to other social networks are also one of the reasons why it has been introduced this new feature. Facebook and Instagram, owned by Meta, and TikTok already offered their users the ability to differentiate between a personal and a professional account. If you already had an account on these platforms, these news will not be too radical a change for you.
Twitter users who also want to monetize their activity will also be able to activate the monetization option that has already been implemented in recent months. In this way, the most loyal followers will have the possibility to leave you tips in case your content makes a difference or they want to support your business. Ultimately, Twitter has jumped on the bandwagon of professionalization with conviction.