How to promote a business on Telegram

In the modern world, people are increasingly using the Internet to develop their own business, creating websites, pages on social networks, offering various products and services. To keep up with the times, it is better to choose the most relevant services for today, allowing you to expand your customer base due to the popularity of the platform. To promote your site, you can use several resources at once or focus your attention on one developing project.

The functionality of the Telegram messenger, created for instant information exchange, provides many opportunities for the implementation of the most daring ideas for business. In addition, the application tools allow you to attract active users, helping to promote an existing site. The creation of thematic communities and bots in Telegram is available to every account owner, so there will be no difficulties with posting information, even if you have just started using the messenger.

Assistants in promoting your business on Telegram

The users of the application are provided with the following tools that can be used to attract potential customers:

1. Groups and supergroups. These are communities with different directions and gathering people interested in the topic. Differences between groups and supergroups in their scale. Users can join the community by invitation or by subscribing themselves after administrator confirmation. A regular chat includes a small audience of up to 200 people, while in supergroups the number of participants can be up to 5,000 people. You can use chats for your business in different ways: create your own thematic community or advertise products and services in someone else’s for a certain fee. You can also subtly promote your own business by talking to group members.
   
2. Channels. Creating a community of this type allows you to share useful information on a topic with an audience without the possibility of commenting for subscribers. If desired, the channel can be monetized. Any number of people can subscribe to it. Your only task is to attract and keep their attention with interesting posts. Channel subscribers can be regularly notified of new posts, unless this option is disabled for them.
   
3. Bots. A distinctive feature of the messenger is robotic accounts that are capable of performing all kinds of functions from sending messages and online consultations to making sales. Bots will greatly simplify the work with clients, help to promote the business by performing any actions according to the specified parameters. A virtual assistant created for certain tasks acts automatically, without your participation, but for this it must be configured. Telegram robots can be included in a group, it is also possible to link to your site.
   

How to use Telegram resources

If you are promoting your business using the application tools, use all the capabilities of Telegram to replenish your client base and inform subscribers about events related to your business.

1. You can run ads for your site on channels or groups dedicated to your topic. This can be done using ad exchanges that include category searches. You can easily find the right community from the assortment present, where the right audience lives, potentially able to get into the ranks of your customers. A small, interesting post mentioning information about your site, channel or group will attract the lion’s share of interested people.
   
2. Groups provide an opportunity for communication between users. With the help of chats, you can provide customer support. Groups allow you to personally conduct dialogues, answer questions from people interested in your topic, inform about changes in work, promotions and other news, thereby taking care of promoting your site. With the help of discussions and establishing warm contacts, there is a considerable likelihood of attracting new customers.
   
3. Create your own channel where you can share all kinds of information on the topic with subscribers and link to your website providing services. Use mutual PR by collaborating with other communities. Inducing people to consume your services or buy products should be subtle, so do not overdo it with advertising. Pay attention in your posts not only to the promotion of products, but also to about thematic posts, stirring up the interest of subscribers. Channels overloaded with advertising are not interesting to anyone, so when promoting, do not forget about increasing user interest. Periodically indulge your subscribers with entertaining posts, then they will share posts with their friends, and you will increase your audience.
   
4. The creation of bots allows you to significantly expand the client base and reduce the time spent on working with people. The robot can send information about new products, upcoming promotions, conduct surveys among subscribers, collecting the wishes of customers, and being tied to the site, it will be able to do sales for you. This will help to establish and improve the work of business development, freeing from routine tasks. It is possible to create a template for a bot without leaving Telegram, using the progenitor of robots, BotFather. The token key sent by the bot must be saved; this code will be required by the services that use it for further configuration. Some of the simplest options can be set right away, but teams will have to continue training the bot on third-party sites that offer such services (they may also be free).If you do not have the skills of a programmer, it is better to entrust the matter to professionals who will help equip your assistant with special functionality.
   
5. You can also use ready-made bots useful for your business. These can be robots that provide information on various issues, send analytical data, translators, etc.
   

There are many proven ways to help promote the newly created Telegram channel and ensure its accelerated monetization. It is not necessary to use each of them, but you can make your own author’s combination based on your expectations, target audience and features of the product or service. Let’s consider the most popular and working promotion channels:

• other social networks. It is imperative to advertise your new channel, especially if there are already more or less promoted communities or groups in other social networks. But you need to make sure that there is unique content, and there is no stupid duplication of posts. It is especially important to be present in all networks and to cross-reference large brands and stores. Also, a link to telegram should be left when sending letters by e-mail under the description of the video on YouTube;
• exchange of reciprocal posts and links. This method will be effective if other channels are sufficiently promoted and work in the same area. The mutual exchange of publications is interesting even with competitors, since it allows you to expand the user audience. However, posts should not contain explicit advertisements. They work well on the basis of promotions, sweepstakes, contests and the like;
• services of services of automated promotion. This is a fairly simple and proven promotion option. In addition, it can be recommended for those who do not have free time and an impressive advertising budget. It is best to choose sites with affordable prices and an intuitive interface. Examples include resources such as Sociate or Cart. On them, there is an opportunity to quite subtly and correctly configure filters for your target audience, taking into account many different criteria;
  
• thematic collections are often published on social media pages. To do this, you need to contact the owners of such resources and discuss cooperation in posting information about the Telegram channel with them. It is necessary that the project coincides in its subject matter. If there is a certain subscriber base, then you can count on inexpensive or free placement, that is, again, the principle of mutually beneficial cooperation is observed;
• Telegram channel catalogs. In the top selections, it is quite possible to find and reserve a target audience with acceptable traffic. There are a lot of directories, it is only important to choose one that would not be too littered with spam;
  
• recommendations of other users. This is a classic principle of recognition that works in the Internet sphere as well. However, it will have an effect if useful information is posted in the channel. Some provide such valuable or interesting content that they may not even spend money on promoting their brainchild. A particularly typical example would be channels that are hosted or owned by a well-known person in wide circles;
• Telegram chats. You can use chats as one of the promotion tools. However, not everyone allows you to publish links to your own channels. But in some, the moderators do not have time to monitor the incoming stream, and therefore it will turn out to publish the link;
• buying ads on other channels. It is clear that you need to negotiate with those resources that have a base of at least 1000 subscribers already. These should be live and close to the theme sites. Special online services will help in finding channels, but you can also monitor manually. It is advisable to choose resources with the prospect of growth, for which it is noticeable that they are not abandoned to be engaged in;
• You can also create yourself or make to order a Telegram bot – it will help users find out more information useful to them in our niche. With their help, they also receive feedback, make high-quality publications and promote their project in other available ways;
• offline advertising. There are many ways to promote a Telegram project offline. This can be the printing of business cards and flyers, advertisements in newspapers and media outlets, and even billboards. Offline advertising significantly expands the possibilities of online promotion and complements it. These are more expensive options for incentivizing subscribers, but they are among the most effective and proven;
• creation of your own website (blog). If a blogger is interesting, then they will also subscribe to his Telegram channel eagerly in order to receive more interesting content. Telegram will work well in this case as an addition to the main site – with its help effectively conduct promotions, sweepstakes, etc.;
• inviting your friends and acquaintances to subscribe. This is a simple and free method that will definitely be useful, especially in the early stages of a new project development. Friends and acquaintances know us well, and it will be interesting for them to know better what we are going to promote there. True, you cannot get many new subscribers in this way, but at the start you cannot refuse it.

You can promote communities in Telegram by adding to the catalogs of chats, channels, leaving links on other resources – on social networks, thematic forums, etc. Given the popularity of the application, it is not difficult to organize promotion in Telegram due to its functionality. After a little tinkering with the introduction, you will certainly figure out all the options that the messenger offers, and apply them to promote your business.