The professional use of social networks makes it necessary to keep an eye on the different metrics that each one offers, and in particular it is interesting to find out how to know Twitter follower statistics . In this way, we will be able to know not only the number of users who consume our content, but also the impact that these can have on the platform, something that can be key in order to establish synergies or collaborations.
If we want to know how many of our followers are authentic influencers , we should have an Audiense account , a platform that allows us to extract many statistical variables from our presence on Twitter . Some of its functions are paid, but with the free version we will be able to obtain first-hand information, such as being able to order our followers by the number of followers they have.
Another interesting tool that should be handled with ease is the Socialblade website, which has become a reference point for knowing the evolution of any user on the main social networks , from Twitter to Twitch. When entering social Blade, we will be able to know the most outstanding statistics of each user, but we will also find projections for the future or a live counter of followers.
In Socialblade we will also be able to consult who are the referents in each social network in different categories, which will allow us to identify the accounts that must be followed on any subject, from cars to travel to video games or movies. Any user who wants to develop their activity on Twitter in a professional way should know how to use this tool with ease so as not to miss out on relevant Twitter users in their sector.
HOW TO KNOW YOUR AUDIENCE ON TWITTER
People who use Twitter personally or as a hobby would do well not to look at the numbers, but business owners should be interested in knowing your audience on Twitter . Details such as knowing what time there are more followers connected to be able to launch your message or what tweets have been more successful to follow that path are essential for a business to work well on social networks.
To do this, Twitter incorporates its Twitter Analytics service, which allows a detailed study of the activity on the social network. At a first glance, the platform will show us a summary of our performance in the last 28 days, offering metrics such as tweets , tweet impressions , profile visits, mentions and followers.
In the upper menu bar we can also find much more detail about how each tweet has performed , analyzing the impressions, interactions and the rate of interaction that our followers have shown with our content. In this way we will have a better picture of the communication policy in our business networks and we will be able to analyze possible changes to try to enhance it (or maintain it if the data is good).
¿EXISTE TWITTER ANALYTICS PARA ANDROID?
Many users use social networks exclusively from their mobiles, so the question is there Twitter Analytics for Android? It is very frequent. In order to be able to analyze the statistics of a specific tweet , Twitter has already included an icon in the application interface to be able to measure the impact that said publication has had.
When publishing a tweet , we will only have to click on it to open it in detail and we will find below it an icon with three bars and the legend ‘See tweet activity’. We access that section and the application will show us the updated performance in real time. This tool is useful when a tweet has been published for several hours or days, since, as can be seen in the image, when it is analyzed as soon as it is published, the data is quite discouraging.