Everyone knows the situation when you launch Instagram to “quickly” view the latest posts, and in a few seconds you are completely immersed in an endless stream of content. The finger itself begins to scroll through it and further, as in an old joke, when he opened Instagram at 22:00 to flip through the feed before going to bed, and he himself did not notice that there were exactly three hours left before getting up at 07:00. Surprisingly, Instagram, for all its interest in such user behavior, itself begins to struggle with such a significant loss of time by users. And new features will help you with that.
Instagram is introducing a new feature, but somehow weird.
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Use Instagram less often
Instagram’s management said it wants to encourage you to think more about how much time you spend on the app . Yes, you got it right: the company itself invites you to think about something other than watching Instagram posts. And even if it is populism, you should still think about it and listen to the recommendations.
To encourage you to better manage your time while using Instagram, the company is testing a new feature called Take a Break . So far, it is being tested on a limited group of users, but if successful, the function will become widespread and everyone can use it.
How the new Telegram feature works
So how does it work? If you enable this feature, you can ask the app to remind you to take a break after 10, 20 or 30 minutes – the choice is yours.
Then, after the selected period of time, you will see a message on the screen asking you to take a break . In addition, you will be asked what exactly you can do. Options include “Take some deep breaths”, “Write down your thoughts”, “Listen to your favorite song”, “Do something from your to-do list.” But you yourself understand that the option “Delete Instagram” will not be in the list.
If you start flipping through the tape, it can be difficult to stop.
The “Take a break” function does not completely block Instagram , but only issues a reminder to distract yourself. That is, if you do not consider it necessary, then simply ignore the message and continue to use by clicking the “Finish” button.
Why does Instagram warn you to close the app
In a video posted explaining the innovation, Instagram CEO Adam Mosseri said Take a Break (as the feature is originally called) is “part of a broader effort to give people more control over their Instagram experience,” adding : “Ultimately, you yourself know what is best for you when it comes to how you use the app. And we want to make sure we give you the tools to make Instagram what you really need. ”
With a high degree of probability, we can say that this is a beautiful marketing ploy. Users will still spend hours on Instagram, but the service itself and its parent company Meta (formerly Facebook) will answer their critics. Let me remind you that recently there have been more frequent accusations of social networks in the negative impact on the mental health of young people. Among the main such social networks in the world are Instagram, Facebook and TikTok. The first two suffer more from criticism than the others.
There are many applications in which you can get stuck for a long time.
When Instagram has a new feature
According to said Mosseri , if the test group deems Take a Break function successfully, it spreads to all the Instagram community. There is even a possibility that it will happen in December this year.
Something like this is already in many modern phones and is released under different names, like ” Digital Wellbeing ” and the like. Such systems analyze the usage time of the device and then give you statistics. So you can find out that, for example, instead of working and playing sports, you play games for 4 hours a day and spend 3 hours on social networks.
It’s not surprising to see such “care” on the part of phone manufacturers, because they don’t care how long your phone is on. But when a service announces this, whose income depends directly on how much time you scroll through the feed , it looks a little strange and gives off either PR or an attempt to hide behind something. Actually, what I have already said above.